Every year the cannabis industry matures and continues to grow exponentially. This year it matures into one of the largest and most diverse industries on the U.S. cannabis market.

The cannabis industry has been fighting for legalization for over a decade, and there is one thing it can always rely on: innovation. This article will review some of the key trends in the cannabis industry that will emerge in 2020 and progress in 2021. Mary Daze Corp. will cover the current industry statistics that underlie trends within the cannabis industry and the potential for future growth.

The goal of commercial cannabis production is to maximize yields by optimizing plant growth at all stages. The hot trend in interior design is plant control. Techniques are being adapted to optimize yield by manipulating and feeding the growing conditions to steer the plant from vegetative to generative growth.

Plants and Controlling the Cannabis Market

When controlling plants, the plant has only enough leaves and stems to produce vegetative growth to support vigorous flower production. In recent years, indoor harvesting techniques have gained a foothold. Growers are exploring a mix of vegetarian and generative cultivation to flower cannabis and maintain plant balance. Harvest management can be carried out in various ways to achieve specific objectives that a grower can have.

Harvest collection is the collection of detailed measurements and is probably the most critical aspect of plant control. Careful data collection enables breeders to track their steering actions and the yields that result from them. 

Top of the list of trends in the cannabis industry is the race for higher THC levels. This results from a combination of factors, such as the availability of high THC strains and the demand for more strains rich in THC.

Breeders by breeder determine which varieties they want to grow for the year. Consumers vote with their dollars to indicate which strain they prefer.

In recent years, we have seen an increased demand for higher THC varieties, and breeders must play the game and withdraw preferred varieties from the market. Consumers are considering how the current terpenes and strains can play a more critical role in the high.

If you are the only producer of a particular variety, your competitive advantage has improved. Still, taste preferences are changing, fueled in part by the rise in the price of cannabis and the increasing demand for high THC strains. Growers who have employees who can start programs would be well advised to develop and name their varieties.

Legalization of Cannabis in The U.S.

Today, 36 states and four territories have some degree of cannabis regulation. There are plans to legalize cannabis in the U.S., with the possibility of adding it in the November 2020 election.

New York has been feeling the economic impact of Covid for 19 years; what are we looking forward to in 2021 and beyond? More than 1,000 new medical cannabis dispensaries in the U.S. are likely to go online, and more than 2,500 more in Europe.

Governor Andrew Cuomo has asked the Legislature to include a measure to pass a cannabis law in the January budget. The state is due to start operating in April 2021 and is trying to use the proceeds of the cannabis tax to help economic recovery.

It would set a precedent for the rest of the country, setting a new standard for other states with similar laws to Colorado and Washington. The East Coast is turning fast, and I would like to see a similar trend in densely populated neighboring states like New York and California.

Texas is another state with huge market potential and one of the most populous states in the country, with a population of over 5 million people.

Law SB 140, filed on 9 November 2020, aims to legalize cannabis and establish a commercial cannabis industry in the state. Legal marijuana could bring in more than $1.5 billion in new revenue for the Texas state over the next five years. Covid 19 has influenced the souls of the world one way or another, but what could legal marijuana bring to Texas as a state?

Binding changes have been introduced to how marijuana shops operate in this new world. Fortunately, the legal status of the state in the U.S. is considered essential for cannabis operators. This has allowed cannabis companies to keep their businesses while many other industries have been closed.

Changes in Cannabis Market: Delivery or Store-front? 

We can only hope that there will not be further closures and restrictions. Still, cannabis operators will have to respond to these new requirements.

In-store shopping is no longer the same, Which is why Mary Daze delivery launched. Most retailers who have never delivered are now doing so with certainty and much lower cost than before.

Therefore, product lists must stand out on cannabis dispensing sites and online pharmacies and provide information about what marijuana users are looking for. Social disconnection is mandatory, so display cases and signs everywhere make it difficult for consumers to evaluate cannabis products. This should underline the importance of proper packaging, packaging design and social media use.

Cannabis retail is more marketing-driven than ever. Growers and brands in this market would also be well advised to consider promotional materials to help potential customers understand the difference between cannabis products and other forms of marijuana products such as edibles and concentrates.

All eyes are on the U.S. Senate next year. Many believe they will finally pass legislation that will give legal cannabis companies access to banking and financial services.

Cannabis Banking Services and Regulations

The opening up of banking services alone will significantly impact the growth of the cannabis industry in the United States and worldwide. Valuations could rise, investments would flow more, and, most importantly, the marijuana business would become much more accessible. The term “essential” to the marijuana industry is ironic. Many people carry wallets, putting them in vulnerable and dangerous situations. Cannabis companies often forget to bridge loans from banks and thus take increased risk.

As we grow in the legal marijuana industry, expansion is essential to maintain market share. Still, scaling requires cash injections that operators may not have.

The ability to turn to a bank for traditional financing would help increase the size of an organization. In October 2019, the United States House of Representatives passed the Marijuana Business Reform and Consumer Protection Act of 2019 (H.R. 2121). This law will exempt banks from federal prosecution if they cooperate with cannabis companies.

The bank-focused legislation has significant bipartisan support, but the Senate version of the bill has been delayed until the early 2020s. Since then, Covid 19 has been abolished, and we hope something will move in the Senate in 2021. The SAFE Banking Act, a Democratic initiative that is on its way, has a good chance of becoming law in 2019. And has the best chance of becoming law in 2021 unless the Senate can block it.

The assessment of loans and other services is now more straightforward and banks can report financial reporting to the Federal Financial Authority. The National Assembly’s Law 1525 was passed in California to encourage state banks to do business with cannabis. AB-1525 is designed to make it easier for financial institutions to comply with reporting requirements under federal law.

California, Colorado, Washington, Oregon, and Washington, D.C. are the last states to legalize marijuana. These additions bring the total number of recreational states to 11, from 15 states and three territories. In total, measures for the medical marijuana industry have been passed by more than 1,000 states and municipalities, and the federal government.

The market value of the U.S. cannabis industry will reach $30 billion annually by 2021, according to a new report by the Marijuana Policy Project (MPP).

The forecast comes at a time when cannabis has been legalized in eleven states and Washington, D.C., where adult cannabis use programs, often referred to as recreational use, are legalized by eleven of them. Cannabis users across the country have shown strong support for legalizing cannabis in their state, and slowly but surely, the stigma is fading as cannabis sales soar. According to the report, despite the success of the adult cannabis use program in Washington state last year, sales in D & C fell short of expectations.

Farm Bill passing 2018

With the passage of the Farm Bill in 2018, the hemp industry has changed for the better for CBD. Better CBD products are now available in hemp oil, hemp kernel oil, and hemp fiber. The CBD markets in the U.S. are much larger than the THC markets, regulated from state to state. The Brightfield Group released a report that predicts total CBD market revenue will reach $12.4 billion by 2023. Medical marijuana regulations are on the rise as states open their states to full legalization of marijuana for adults.

As a software provider for the marijuana business, we regularly talk to various operators. We know from first-hand conversations that the above trends in the cannabis industry are of great importance to operators outside the U.S. The CBD industry is exploding worldwide, and trade is active in both countries.